INSTAGRAM FOR ENTREPRENEURS We regularly get asked by customers and prospects if they should use Instagram for their business. In most cases, our answer is "yes!" However, it's very important from a marketing point of view to first look at the following aspects: who your target audience is, where they are, and how you are going to reach them. CHOOSE A CHANNEL THAT SUITS YOUR AUDIENCE For many entrepreneurs, it can be interesting to use Instagram, a channel where you can be in direct contact with the target audience, where you can show a lot of your business, service or product without being intrusive or annoying. The most important question you should ask yourself is: is
About Robin SimonsI’m born and raised in the Netherlands and moved to the beautiful French Riviera late 2018. I decided mid 2014 to quit my job and chase my dreams by building a worldwide female marketers only network, Woman in Marketing, to make sure our clients can achieve more results with their marketing campaigns while spending less.
CONTENT EXAMPLES FOR ENTREPRENEURS ON INSTAGRAM As an entrepreneur or company, it's not easy to think about what kind of content you're going to share on Instagram, which is why we'll give you a helping hand. With some simple examples that will ensure that you build followers and engagement within no time. In our social media projects, we help companies come up with and create a clear no-nonsense strategy that everyone understands. This lets you know exactly who your audience is, where the audience is, and how you can reach the audience. Once you've clearly described this, you can get started with purposeful content sharing. START INSTAGRAM FOR YOUR BUSINESS It's time to set-up
HOW YOU AS A TECH COMPANY CAN ALSO BE ACTIVE ON SOCIAL MEDIA When we talk to entrepreneurs who are active in an industry that is not in itself very "sexy". We often get the asked how they can use social media for their tech company. The answer is very simple. We often get this question from entrepreneurs who are active in the tech industry. A very interesting and rapidly innovative industry, but an industry that is not very "sexy". By understanding and using a number of things, you will build a substantial following base that will help you and that will eventually provide online leads through social media. THE RIGHT CHANNEL Step one
MEET OUR TEAM, EMMA KEMPEN This is Emma Kempen, our new Marketing Intern. Emma is 22, Dutch and has lived in France since she was very little. She is currently doing her Masters in Integrated Marketing at NYU School of Professional Studies in New York City. Her majors are Digital Marketing and Marketing Analytics. At NYU, Emma is learning everything there is to know about setting up campaigns for all types of companies. Emma explains; “marketing has always been a passion of mine; the impact it has on society and individuals, the messages it can spread and the emotions that can be depicted. I grew up reading fashion magazines and always loved analysing the marketing strategies that
All you need to know about a good customer’s journey Your potential customer follows a certain route when it comes to your business and before they buy something. In this blogpost, everything about the Customer’s Journey.
Prejudice in Marketing The majority of my potential clients are pretty up-to-date about latest trends and activities within marketing but they don’t really understand that marketing has grown to an entire industry.
Working with a business coach I believe that entrepreneurship is all about innovating, spotting opportunities and trends and especially implementing the best elements into your business.
Start testing your ideas Hundred versions of several ideas, multiple concepts and business plans and 3 “failed” companies, have led me to the two successful businesses I have today.