We regularly get asked by customers and prospects if they should use Instagram for their business. In most cases, our answer is “yes!” However, it’s very important from a marketing point of view to first look at the following aspects: who your target audience is, where they are, and how you are going to reach them.
For many entrepreneurs, it can be interesting to use Instagram, a channel where you can be in direct contact with the target audience, where you can show a lot of your business, service or product without being intrusive or annoying.
The most important question you should ask yourself is: is my (indirect) target audience on this channel? The “direct” target group is company X, the “indirect” target group is, for example, a PA, secretary, or VA who is active on Instagram and can introduce your product or service to company X through this channel.
If the answer to that question is yes, I would say, what are you waiting for?! You’re probably asking yourself what you should post and whether people are waiting for your business on Instagram. That’s why, in the next article, we’ll help you get started with content examples for entrepreneurs.
Instagram can be a very useful tool for companies, provided your (indirect) target group is active there. For example, one of our clients is a large data center player in the Netherlands that focuses on housing data for large corporate companies. For them, it is very interesting to be visible on LinkedIn, in newspapers like the AD and FD or on online platforms that focus on business talk. Instagram would only be an “extra” channel for them that they lose time on, because showing data racks isn’t really sexy. Instead, they can better focus on channels where their target audience is located.