When we talk to entrepreneurs who are active in an industry that is not in itself very “sexy”. We often get the asked how they can use social media for their tech company. The answer is very simple.
We often get this question from entrepreneurs who are active in the tech industry. A very interesting and rapidly innovative industry, but an industry that is not very “sexy”. By understanding and using a number of things, you will build a substantial following base that will help you and that will eventually provide online leads through social media.
Step one is, find the right channel for the product or service being sold. If you have a tech company where the audience isn’t present on Instagram, it’s a shame to put a lot of time and energy into it. Read more about finding the right social media channel here.
For many tech companies, LinkedIn is a good platform to be active.
A personal touch is important on every channel. If you only share boring stock photos and technical stories, no one will feel enticed to follow you. With the exception of your loyal employees, colleagues or family members of course. That’s why a personal touch is important. You’re dealing with people, so your messages need to be human and understandable.
Any personal touch can be created by showing the face or faces behind the company. Think, for example, of putting colleagues “in the spotlight”, tell us something about their expertise and passion. That way you give people a “feeling” with your company via an online channel and that’s exactly what we want. Especially for tech companies, which for many people is very static and “boring”. With a personal touch, you take that away.
“But I want to sell my product or service through social media, shouldn’t I just be touting my product?” Yes, but not too directly, in real life you don’t just approach someone and start a sales conversation. Because no one is waiting for direct sales or commercials. This will work against your goal.
Instead of selling directly, try to generate leads. You do this by publishing the correct variety of informative messages and messages with a personal touch. Take the fantastic company Coolblue as an example. Coolblue does “everything for a smile”. Because of this, it’s not just an online white goods store, but you get a click and a good feeling of the company which makes you buy faster.
Want to know more about this? Or discuss other ideas? Let us know.
What you can share as an entrepreneur on Instagram (or other channels), can be found here. .